Overview
Pictory leverages artificial intelligence to simplify and automate video creation. It transforms text-based content like scripts, blog posts, or even entire web pages into engaging videos complete with stock footage, background music, and realistic AI voiceovers. The platform also excels at editing existing video content using text transcripts, automatically removing filler words, extracting key highlights, and adding captions. Pictory is designed for users without prior video editing experience, making it ideal for marketers, content creators, educators, and businesses looking to produce professional video content efficiently for social media, training, presentations, and more.
Key Features
Transforms scripts, blog posts, articles, or web page URLs into engaging videos with automatically matched visuals, music, and AI voices.
Edits existing videos using text transcripts, automatically removes filler words/pauses, extracts highlights, and adds captions/subtitles.
Access to millions of royalty-free stock videos/images (Storyblocks, Getty) and realistic AI voiceovers (including ElevenLabs integration).
Use Cases
- Social Media Marketing: Creating ads, short clips for TikTok/Instagram/YouTube Shorts.
- Content Repurposing: Turning blog posts, articles, and website content into shareable videos.
- YouTube Creators: Automating editing, creating short-form content from longer videos.
- Course Creators & Educators: Converting learning materials into engaging video lessons and tutorials.
- Business Communications: Producing internal updates, training videos, presentations, and product demos quickly.
- Marketing Agencies: Scaling video content creation efficiently for multiple clients.
Pricing
Pictory operates on a Subscription-based model (Monthly/Annual). It offers tiered plans based on features like video minutes, transcription hours, premium assets, and number of users.
- Free Plan/Tier: Offers a 14-day free trial allowing creation of 3 watermarked videos (up to 10 mins each). No credit card required.
- Paid Plans/Tiers: Starts with the 'Starter' plan at $19/month (billed annually), followed by 'Professional' ($39/mo annually), 'Team' ($99/mo annually), and custom 'Enterprise' plans. Paid tiers remove watermarks, increase limits, add higher resolution, premium stock media, advanced AI voices, branding options, and enhanced support.
For the most current details, please visit the official Pictory pricing page .