Overview
Copy.ai positions itself as a Go-To-Market (GTM) AI platform designed to streamline and automate processes for sales, marketing, and operations teams. It moves beyond simple content generation by offering customizable, intelligent workflows built from modular 'Actions'. These workflows can automate complex tasks like prospecting, lead enrichment, content creation, CRM updates, and more. Key features include an integrated Chat interface, Brand Voice personalization, an Infobase for storing company knowledge, and integrations with various GTM systems. Copy.ai aims to reduce manual work, improve efficiency, and enable teams to focus on high-value activities by codifying best practices and leveraging AI across the entire GTM lifecycle.
Key Features
Build and customize automated sequences ('Workflows') using AI-powered 'Actions' to codify processes like prospecting, content creation, and data enrichment.
Generates various types of marketing and sales copy, including cold emails, ad copy, blog posts, social media content, and product descriptions.
Features like Brand Voice for consistent tone, Infobase for knowledge storage, and Tables for unified data management enhance workflow intelligence.
Connects with various CRM and GTM tools, offering API access for deeper integration and bulk workflow execution (Enterprise plans).
Use Cases
- Sales Teams: Prospecting automation (finding leads, personalizing outreach), inbound lead processing, CRM enrichment, deal coaching prep.
- Marketing Teams: Account-Based Marketing (ABM) content, campaign content creation, content translation and localization, SEO article writing.
- Operations Teams: Lead and account intelligence gathering, automated CRM data enrichment, integrating various GTM systems.
- Content Creation: Generating blog posts, social media updates, website copy, product descriptions, and email marketing campaigns.
Pricing
Copy.ai uses a Subscription-based model with multiple tiers tailored to different needs, focusing on seats and workflow credits.
- Free Plan: Includes 1 seat, 2,000 words/month in chat, basic LLM access, and Copy.ai Brand Voice/Infobase.
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Paid Plans (Self-Serve):
- Starter ($36/mo annually): 1 seat, unlimited chat words/projects, all LLMs.
- Advanced ($186/mo annually): Up to 5 seats, 2k workflow credits/month, 30+ pre-built workflows, workflow builder access.
- Paid Plans (Scaled): Growth ($1k/mo), Expansion ($2k/mo), Scale ($3k/mo) offer significantly more seats and workflow credits.
- Enterprise Plan (Custom): Custom pricing for large organizations needing unlimited workflows, API access, advanced integrations, guided implementation, and dedicated support.
Workflow credits are consumed based on the complexity of workflow tasks. For the most current details, please visit the official Copy.ai pricing page .